Austin Rainbow Theatre

Privacy Policy

Privacy Policy


Austin Rainbow Theatre (ART) is firmly committed to protecting the personal information of our patrons and giving them autonomy in how their information is used. We will never sell your information to third-party organizations. The following policies provide an overview for how we collect, utilize, and protect your information. These policies cover all information we may collect about you.


We collect your personal information whenever you interact with us. These interactions include (but are not limited to) ticket purchases, donations, correspondence, merchandise sales, newsletter subscriptions, online surveys, etc. We may also collect information when you interact with our website or software platforms.


Depending on the nature of your interaction with us, we may collect any of the following information:

  • Name
  • Email
  • Phone Number
  • Mailing Address
  • Demographics (e.g., age, gender, race/ethnicity, etc.)
  • Disability (for our patrons who need special accommodation)

ART will never keep a record of your payment information. Our payment service provider and ticketing/donation software may save your payment information in an encrypted database for easier checkout with your expressed consent, but no employee of ART has access to that information.

When you visit our website, we may collect information through the use of Cookies. Users can elect to disable Cookies on any website through their browser settings. 


We use your information to fulfill our company mission and to offer you the best customer service we can provide. The use of your information is dependent on your preferences and interaction. The following are examples of how your information may be used.

Ticketing and Other ART Services

We will use your personal information to fulfill our obligations to you.

Mainly, our ticketing software utilizes your email address to deliver your booking confirmation and e-ticket, and your name is kept in our guest list. We also may need to contact you if an event is cancelled or postponed. For these reasons, a name and valid email address are both required for all event reservations.

In certain circumstances, you also may elect to provide us personal information such as special accommodation needs or personal preferences so that we may provide you with the best customer experience.


With your consent, we may utilize your contact information to send you marketing materials such as newsletters, event announcements, donation campaigns, etc. Any marketing materials are sent via targeted mailing lists that customers elect to join. Customers may unsubscribe from our mailing lists at any time through a link included in our marketing emails, or by emailing

Research and Analytics

As a non-profit organization, we often conduct research and analytics to ensure we are fulfilling our company mission and goals. For this reason, we often conduct surveys to gauge our performance. Surveys are sent to the contact information provided to us, and all survey responses are kept in our confidential records. We also use data analytics to improve our digital operations.


The protection of your personal information is of the utmost importance to us. Our databases are kept on a secure internal server. Furthermore, all third-party software such as our ticketing platform, mailing list manager, and payment processing service utilize stringent methods of cyber security to keep your information safe.

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